Today's guest is Nedzad Lomigora, founder of the author promotion platform Zeeen.com and organizer of the terrific Publishing Innovator Meetups in both Boston and New York. I recently worked with Ned to organize a Kickstarter for Authors panel, and hope to arrange more great events in the future.
Here's the broadcast as recorded from Google Hangouts. If you're interested in reading a partial transcript of the video, you can scroll down the page. But if you have time, watch the whole thing - there's plenty of good info to absorb. Hope you enjoy!
Here's the broadcast as recorded from Google Hangouts. If you're interested in reading a partial transcript of the video, you can scroll down the page. But if you have time, watch the whole thing - there's plenty of good info to absorb. Hope you enjoy!
Tell us a little bit about your site, Zeeen.
It's a platform for authors that identifies, attracts, and engages readers. Our predictive analytics engine lets you set your goals, receive real-time alerts on the status of those goals, and access actionable recommendations (what to do to improve on reaching your goals). That all leads to more book sales.
I had a lot of experience in my past with finding industries that were going through a huge change, and publishing was one of those industries... I remember having a conversation with somebody, and asking: "This kind of tool you're using, all of the people in the publishing industry are using, right, because this would make sense. It's so easy, and why wouldn't they?" The answer was no; the publishing industry was so far behind [from a technology standpoint]. I realized the pain that authors were going through, that publishers can't help them with because they don't have the right tools or time. So you have authors left to their own devices... and they can't keep up with all the changes in technology. We decided to set up a company to focus on making the technology much easier to use for authors, and giving them tools that they need to promote and market their books in a way that takes the least amount of time out of their day so they can focus on writing.
What experiences brought about the idea for Zeeen?
I had a lot of experience in my past with finding industries that were going through a huge change, and publishing was one of those industries... I remember having a conversation with somebody, and asking: "This kind of tool you're using, all of the people in the publishing industry are using, right, because this would make sense. It's so easy, and why wouldn't they?" The answer was no; the publishing industry was so far behind [from a technology standpoint]. I realized the pain that authors were going through, that publishers can't help them with because they don't have the right tools or time. So you have authors left to their own devices... and they can't keep up with all the changes in technology. We decided to set up a company to focus on making the technology much easier to use for authors, and giving them tools that they need to promote and market their books in a way that takes the least amount of time out of their day so they can focus on writing.
