WalkaboutNYC: Gin Lane Media - Interactivity Is Media's Future

Welcome to part four of my WalkaboutNYC 2012 startup tour! Today's post is about my stop at Gin Lane Media. To read more about WalkaboutNYC, or to learn about two other great startups in the city (OpenPlans and Campfire) click on the links below.

Walkabout NYC 2012 Recap: Startup-Hopping In the City

WalkaboutNYC: OpenPlans - Trip Planning At Its Best

WalkaboutNYC: Campfire - Immersive Marketing Experiences


Now that you're up to speed, I can get right to talking about the next startup on the list...

Gin Lane Media

Although I've lived in New York City for a few months, I haven't quite gotten distances figured out yet. For some reason, it seems impossible to get anywhere in the city in less than fifteen minutes. Add to that the fact that I planned my itinerary based on what companies sounded coolest, and not which were closest to one another, and you can imagine that I ended up at Gin Lane in Bowery considerably out of breath and a little worse for wear.

WalkaboutNYC: Campfire - Immersive Marketing Experiences

Welcome to Part Three of my personal WalkaboutNYC 2012 Startup Tour! To read more about why exactly startups in the city opened their doors on this day, check out my first post in this series: Walkabout NYC 2012 Recap: Startup-Hopping In the City.

I started out the day at OpenPlans (WalkaboutNYC: OpenPlans - Trip Planning At Its Best), and from there it was only a hop, skip, and a jump to the next stop on my list - Campfire.

Campfire

First impressions are important, and after sliding yourself into the old-fashioned elevator, you can't help but wonder what this place has in store for you. But the well-appointed office with an open floor plan, an interesting wall full of clocks (just don't try and use them to tell time) and a well-stocked kitchen offering tantalizing snacks and drinks soon set me at ease.